What’s In Our Best-Selling Cleaner Concentrate

What’s In Our Best-Selling Cleaner Concentrate

We take pride in what’s in our products—but we take even more pride in what’s not. That’s why you’ll never see sulphates, parabens, formaldehyde, or any other chemicals that are known to be harmful to humans or pets in our products.  

That said, some of our most hardworking ingredients are still hard to pronounce. Here, we’ll break down exactly what’s in our Fig-Scented Cleaner Concentrates, an environmentally friendly refill for our All-Purpose Cleaner. It’s effective and strong enough to tackle everyday dirt, grime, and surface stains—all without the use of harsh chemicals. 

Water: This one probably doesn’t need explaining, but it’s the most. common ingredient in most household cleaners. While it can help clean, water alone can’t sanitise.  

Methoxymethylbutanol: Also known as MMB, methoxymethylbutanol is a compound commonly used in household cleaning supplies as an alternative to ethylene oxide-based and propylene oxide-based glycol ethers. Not only does it help reduce the amount of product needed to sufficiently clean and disinfect, but it also meets the EPA's Safer Choice Standard as well as the Criteria for Safer Chemical Ingredients (EPA Clean Gredient) due to its unique cleaning performance even with low odour and low toxicity. Basically, it’s a workhorse. 

Decyl Glucoside: This plant-derived, biodegradable surfactant is commonly used in cosmetics specifically made for those with sensitive skin, like babies. (It’s gentle and mild enough to use around the home, too.) 

Phenoxyethanol: An alternative to harmful parabens, phenoxyethanol is a preservative used in many cosmetics and personal care products. 

Benzyl Alcohol: While alcohol in large amounts can cause skin irritation to those who are allergic to it, benzyl alcohol is necessary to keep organic and natural skincare products safe from bacteria.  

Sodium Citrate: Sodium citrate acts as a cleaning aid and water softener to allow soap to work more effectively. 

Fragrance: Our Original Fig fragrance oil set is a best-selling blend of ripe fruit lifted with the zest of cranberry and bergamot. It’s a sweet and refreshing cult favourite around the world. 

Disodium EDTA: EDTA stands for ethylenediamine tetraacetic acid, a softener compound that prevents detergents from binding with trace mineral elements that are present in water. Over time, it reduces yellow discolouration in laundry items. Disodium EDTA is commonly used in moisturisers, skincare products, and cleaning products. 

Citric Acid: Though citric acid technically serves as a preservative in most cleaners, it also kills bacteria, mould, and mildew, and it's effective at removing soap scum, hard water stains, calcium deposits, lime, and rust. It’s one of the most common natural ingredients (it’s ingestible!) for general disinfecting and cleaning. 

Sodium Hydroxide: The main ingredient in soap, sodium hydroxide can dissolve grease, oils, fats and protein-based deposits. It’s FDA-approved for use in skin care products to maintain a safe pH level in the product itself. 

Ethanol: Only present in our All-Purpose Cleaner, ethanol is a common ingredient in many cosmetics, like toners or lotions. As an additive to cleaning products, ethanol is used as a preservative due to its ability to kill organisms that could pose a danger to consumers. It’s also sometimes used as a food additive.  

Our concentrates offer an eco-friendly way to keep from buying full-size refills each time you run out. Just half of the mini concentrate into an empty 17oz (500ml) spray bottle and add water. Label it with a DIY label, et voila. Happy spring cleaning! 


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