Our Story
The Beginning
In the early 2000s, Max Kater was a Mum with a problem. The former Fashion and Beauty Editor found the traditional cleaning products she was using at home weren't only uninspiring, but they were also making her baby's allergies worse every time she used them. Something had to change.
She knew there had to be other mothers out there having the same problems, so after working with a natural lab in Australia, she developed her own plant-based housecleaning and personal care products that were natural and effective. And, of course, they had to look good and smell amazing!
Our Values
Everything we make and sell reflects our core values: Practicality, Responsibility, and Style. A product or idea that solves one of life's many mundane problems and looks good doing it? That's our sweet spot!
From our signature fragrances to our commitment to refillable glass bottles and sustainable packaging, we believe premium home care should be kind to your family and the planet.